Bloom Books Publishing
Summary
Bloom Books in an innovative, for-profit publishing imprint of Sourcebooks, Inc., is a major player in the publishing world, particularly within the romance and fantasy genres. It is headquartered in Naperville, IL, with a structure that prioritizes giving authors more creative control over their books. The company has partnered with over 40 authors, turning online hits into massive physical bestsellers.
Mission and History
Bloom Books, founded in 2021 with E.L. James as its inaugural author, emerged as an innovative author-partnership imprint designed to redefine the publishing dynamic for both authors and readers. Initially, its mission was to be home to authors looking for forge new paths in publishing. This mission has since evolved to focus authors who possess established community platforms and seek more creative ownership over the publication of their books. In 2024, Penguin Random House acquired a 75% stake in Sourcebooks, which is the parent company of Bloom Books. Bloom Books is currently located in Naperville, IL.
Ownership and Structure
Bloom Books is an imprint of Sourcebooks, Inc., and it is not publicly traded or privately owned. The owner of Sourcebooks is Dominique Raccah. Operating as a for-profit entity, the company employs 427 people. Its organizational structure emphasizes agility and being author-centric, functioning as an innovative division within the larger Sourcebooks company.
Financial Information
The imprint has demonstrated excellent financial health, driven largely by the explosive revenue growth of its romance titles popular on TikTok. In 2023, Bloom Books scaled to $100 million with a rise in print sales. The company reported a strong profit in 2024. The year 2024 saw sales increase by another 58%, cementing its success as the fastest-growing imprint in romance. A testament to its success is that two-thirds of its authors sold more than 100,000 copies that year.
News
Catalog
Bloom Books' catalog heavily features romance and popular "booktok" books. Its publications are primarily categorized by genre, with a strong focus on romance, fantasy, and young adult fiction. In addition to printed books, the publisher also produces some audiobooks and ebooks.
Notable Titles and Authors
Notable authors on Bloom Books roster include Lauren Asher, Ana Huang, E. L. James, Elle Kennedy, Lucy Score, and Mia Sheridan.
Formats
Brand Identity
The brand identity of Bloom Books is distinct and consistent. Its aesthetic features a pink and black theme the website with colorful book covers. These book covers are designed to align with current trends, often featuring a cartoon-type look and character illustrations. The website is clean and community focused, branded with a mix of soft and vibrant colors and offering direct inks to authors' social media.
