Distributors: Difference between revisions
Created page with "== Definition == Distributors in the publishing industry are the intermediaries between publishers and retailers.<ref name=":0">Robinson, Solveig C. ''The Book in Society : An Introduction to Print Culture''. Peterborough, Broadview Press, 2014. </ref> The distributor physically stores the printed copies of the book to distribute them to wholesalers and retailers.<ref name=":0" /> They have also been historically been involved in marketing the book, introducing new m..." |
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Revision as of 19:33, 6 November 2025
Definition
Distributors in the publishing industry are the intermediaries between publishers and retailers.[1] The distributor physically stores the printed copies of the book to distribute them to wholesalers and retailers.[1] They have also been historically been involved in marketing the book, introducing new methods and strategies specifically designed for book marketing.[2]
Distributors vs Wholesalers
Distributors are not to be confused with wholesalers; although both of them are intermediaries between publishers and retailers, their functions in business are very different. Distributors have more contact with the publisher than the retailer while wholesalers have more contact with retailers and libraries.[1] Distributors discounts tend to run between 65-70% off the retail price while wholesale discounts tend to be 55% off the retail price.[1] Distributors also prefer their contracts to be exclusive which is not the case with wholesalers.[1]
